A website is the easiest way to present the identity of a person or an organization to others.
It is basically a name, identity, or address. In the terms of the internet, that is called domain.
Example: Google, Facebook, YouTube, Twitter, Gmail etc.
Name is the most important for Branding.
So, be careful about choosing and buying a domain name.
In this article, I’m going to give you a complete guide on domain name registration.
Let’s have a look at what’s in the whole discussion:
What’s A Domain Name?
A domain name is a unique address of a blog or website. Visitors can easily visit the site using this address.
For example, the home you live in has a specific address. And it is possible for someone to reach you easily using that address.
Why It Is Important?
The computer system works in binary methods, i.e. 0 and 1.
The domain we use is basically a combination of some 0’s and 1’s, which are set in a specific format.
This format is assigned by a numeric series called IP Addresses. Example: 126.96.36.199
The origin of the domain name is to write such an IP address in a language that people can understand.
How Does It Work?
When we type a website name into the browser and press Enter, it first sends a request to the Global Network Server.
[Global network server generates the Domain Name Systems (DNS).]
Then it checks the DNS of the domain and forwards the request.
[DNS is actually your hosting or CDN Server]
For example, the DNS of Bluehost hosting is:
If your requested data is on the server, it then sends it to your browser.
And that’s how we see the content of any website.
[Content is the information on a website (text, images, videos, audio, etc.).]
Basic Types Of Domain
We can divide the domain into two types based on the payment:
1. Free domain – it’s free. You do not need to pay for it.
But the recommendation is, you must avoid it for your project.
You can use a free domain for practicing purposes only.
For example, you can use a free domain for practicing web development.
2. Paid domain – we basically use paid domain. If you want to run a blog, you must go to the paid plan.
How To Choose A Good Domain Name?
Choosing a domain name without proper research may bring critical problems, including wasting time and money.
Let’s see what should keep in mind before selecting a domain name.
Niche vs Author: Determine the domain purpose
Niche domains are used to create a website on a specific topic.
Suppose, you know Yoga well. Now you have decided to create a blog about this topic.
So you have chosen a name as “YogaGuru”.
Whereas this is a blog on a specific topic, so this is called a niche domain.
Niche domain can be two types:
1. Exact Match Domain (EMD) – In this case, the entire keyword is used as the main domain name.
Suppose, your main keyword or niche is “How to make money online”.
Now you have purchased the domain “howtomakemoneyonline.com”.
Here the domain name is selected with the main keyword. So this is an Exact Match Domain.
[Keyword is what we type and search on the internet.]
At present, Google penalties such as domain names. So, I’d suggest not use the Exact Match Domain.
2. Partial Match Domain (PMD) – In this case, the domain name is selected with a part of the main keyword.
Suppose, your main keyword or niche is “How to lose weight fast”.
In this case, the name of your website may be “weightlosetips.com”.
Such names are convenient for the Nish site. Visitors can easily understand what the blog is about.
On the other hand, the Author Domain is used for branding or establishing a name.
As an example, we can mention “Google”.
“Blogger Zia” can be cited as another example. It’s basically being used for my Personal Branding.
Select organization name depending on the domain availability
Here, an organization can be your company, shop, blog, or service.
A domain name should be selected before completing all the formalities (trade license, VAT registration, etc.) of an organization.
Suppose, you made a company and named it “Bonik Bari“.
You increased the company’s reputation by doing huge marketing.
Then you realize, your company should have a website for branding.
But you see bonikbari.com is not available.
You may use prefixes, suffixes, special characters, or other extensions with the name.
But this will greatly reduce your Brand Value online.
In addition, those who will want to visit your website directly remembering the name of your company, a part of them will mistakenly browse by typing bonikbari.com.
As a result, you will lose some potential customers.
[Who have more probability to buy a product or to take a service are the potential customer.]
- Prefix – add something before the original name. Example: mybonikbari
- Suffix – add something after the original name. Example: bonikbari24
- Hyphens (-) can be used between words as special characters. Example: bonik-bari
- .com, .net, .org, etc. are the domain extensions.
Keep your domain name short and meaningful
A domain name can be up to 64 characters long.
However, a standard name should be chosen between 14 characters.
The name should be simple and short.
But that must be meaningful.
People can easily remember small meaningful names.
A smaller name is also useful to send a Branding message.
[Branding massage is a method of massaging by name instead of any number. For example, you may have received any message from a name like Google or Facebook.]
Make it easy to pronounce and spell
A domain name should be easy to pronounce and easy to write according to the pronunciation.
Suppose, your brand name is Padmapata.
The word “Padma” can be written in English as Padma, Padmo, Podmo, Padda, Paddo, Poddo.
Those who will want to visit the website directly will be confused about the spelling.
So it is better to avoid such names.
A single-word domain is best. Such as Amazon, Rolex, Google, Apple.
However, it should not be more than three words.
Alphabetic (a-z), numeric (0-9), and only hyphen (-) can be used as special characters in the domain.
However, there must be alphanumeric (a-z, 0-9) characters at the beginning and the end.
It is best not to use numeric (0-9) and special characters (-) in an ideal domain.
Avoid a copyright and trademark name
If you want to establish a name as a Brand, you need to know whether it is under copyright or trademark.
Otherwise, there is a possibility of getting involved in legal trouble later.
In this case, actually, the domain is not a problem. The main problem is the name. You don’t have the legal right to use any copyrighted or trademarked name.
The name can’t be used if the name is copyrighted or trademarked by the laws of the country where you’ll operate the business.
It is also good to know if your name is protected by International Copyright Law.
Almost all countries preserve this law.
As a result of this law, brands like Google, Facebook, Apple, Samsung, etc. are protected internationally.
Keep the domain name unique and brandable
The same business should not be started with a name that sounds the same.
Example: AjkerDeal is a popular e-Commerce marketplace in Bangladesh. Now you are starting an e-commerce business named AijkerDeal.
As a result, you may get into legal trouble with AjkerDeal company.
Besides, such names are harmful to your newly established brand. Audiences can’t easily trust such brands.
Choose a perfect domain name extension
According to search engine giant Google, domain extensions have no impact on search engine rankings.
So, you can use any extension according to your service type.
Popular extensions basically indicate their own service type or use.
- .com – Commercial purpose
- .co – Company
- .net – IT or network company
- .org – Non-profit organization
- .info – Informational website
- .me – Personal blog or portfolio
Extensions can be two types based on ICANN’s allocation.
[ICANN (The Internet Corporation for Assigned Names and Numbers) is the IP and domain regulator organization. They control top-level and country-code domains.]
1. gTLD – Generic Top-Level Domain (gTLD) is globally popular and the most used domain extension. Such extensions are used to use the website widely.
Example: .com, .net, .org, .info, etc.
2. ccTLD – Country Code Top Level Domain (ccTLD) is basically a domain extension assigned by ICANN for a specific country or geographical location.
Example: .bd, .cc, .tv, .in, .pk, .us, .uk, etc.
Some ccTLDs are also called gccTLD (Generic Country Code Top Level Domain) due to their global popularity.
Example: .cc, .tv, .io, etc.
The most widely used domain extension is .com. So it is better to use .com as an extension.
Naked vs FQDN: What should you choose?
Only the name with extension is called the Naked Domain.
When www. is used before the Naked Domain, then it’s called FQDN (Fully Qualified Domain Name).
According to Google, the Naked Domain or FQDN does not affect search rankings.
So you can use any of them.
But one thing to keep in mind, your domain should have a canonical URL.
[The Canonical URL is Domain Redirect.]
That is, redirecting the FQDN to the Naked Domain, or verse versa.
As a result, I can avoid Google’s duplicate content errors.
What To Look For When Buying A Domain Name?
A blog or website highlights your personal or organizational identity online. So when buying a domain, you have to be careful about several things without rushing.
Regular vs Premium: What domain should you have?
The price of a domain may vary depending on the registrar and the extension. The regular price of a dot com domain can range from $8 to $20.
Some names are also offered at a price that is a few times higher than the regular price. These are basically premium-listed domains.
A domain can be premium listed in 2 ways:
- If someone buys a domain and parks it for resale.
Example: Someone bought insurance.com and parked it for $100,000 for resale. Now this domain will show you a price of $100,000.
- If the owner country or organization of that domain sets the premium price.
Example: .com.bd domain extension is owned by Bangladesh. That is, BTCL (Bangladesh Telecommunications Company Limite). So, BTCL can list some demandable names as premium.
You should buy a premium domain if you have enough budget. Because, in the digital world, the name is a big fact for branding.
For example, insurance.com seems much more professional and trustworthy than insurance24.com.
Determine the age of a domain
If a domain is not renewed, it is open for resale after a certain period of time.
Such domains can be harmful to brand and search rankings.
There are 2 best ways to find it out –
- Search the domain on the archive.org.
This is an archive site that stores information on almost all registered domains.
If they have any information in their archives, they will mark it on the calendar.
- Search Google by typing site:bloggerzia.com. (Enter your domain instead of bloggerzia.com.)
In the case of older domains, there is still a possibility of having any information in Google’s database.
Expired domains: What to look for when buying?
At least 3 important things you should keep in your mind before buying an old domain.
1. Copyright claim – Use the Google Transparency Report to see if there is a copyright claim on any content of the domain in Google.
2. Blacklisted – If the domain is used for spamming, search engines (Google, Bing, etc.), email service providers (Gmail, Hotmail, etc.), ad agencies (AdSense, etc.) may blacklist it.
If you search on Google, you will get many effective ways to check blacklisted domains.
3. SEO facts – An old domain can have many broken links and 404 eros. Which could have a negative effect on the search engine rankings later.
Search Google by writing site:bloggerzia.com to see how many links there are.
(Enter your domain instead of bloggerzia.com.)
Domain Registrar vs Reseller: From where should you take the service?
Once the name is selected, it should be purchased as soon as possible.
The registrars are the organizations who are permitted to sell domains by the ICANN.
When the registrar company allows a third-party company to sell the domain, they are called the reseller.
Since the domain registrars run the worldwide business, they are unlikely to go bankrupt.
On the other hand, if the reseller’s business is down, it is likely to go bankrupt.
If you have a global payment facility (dual-currency or international card), it is better to buy a domain directly from the registrar.
Otherwise, you can buy from a well-known local reseller.
How To Choose The Best Domain Registrar?
There are some things to keep in mind when choosing an ideal registrar or reseller.
Otherwise, you may fall into some trouble including wasting time and money and losing the domain.
The cost of domain
Most of the companies offer discounts for registration and transferring the domain for the first year.
So in this case, you need to know their regular price.
Domain privacy protection
When purchasing a domain, some personal or organizational information (name, email, phone number, and address) is used. This information is stored in the WHOIS record.
[WHOIS is a widely used Internet record list that records who owns the domain and how to communicate with the owner.]
This information is open to everyone on the Internet. Which can be hidden by the Privacy Protection.
[Another name of Privacy Protection is Whois Guard or Whois Privacy.]
It is better to keep this information hidden. Otherwise, your information may be used for spamming.
All registrars offer privacy protection. However, some registrars charge extra for this.
In the case of resellers, you should ask them for it.
Email forwarding service
It is better to use brandable email for branding.
[Email with your own domain name is a brandable email. Example: [email protected]]
There are 2 easy ways to use brandable email.
1. Set up webmail on your own hosting server: This is a complete email service. In this case, you can use both incoming and outgoing services.
2. Email forwarding service: Hosting or webmail server is not used in this case. Only email addresses are created and forwarded to Gmail or any other email account.
In this case, there is only an incoming service. As there is no webmail, no email can be sent directly using this account.
In some cases, including email marketing, the email address verification of your own domain is required.
In this case, the email forwarding service is quite effective.
All controls of a domain are controlled by the control panel. So you must have full control of it.
All reputed registrars give you the full control panel for the domain.
However, in the case of local resellers need to know some information.
Full control panel – Without it, the domain is totally valueless.
You must have control over all activities including privacy protection, email forwarding service, sub-domain creation, and everything mentioned below.
Authorization code – While transferring the domain, it will be needed. You cannot change your existing registrar or reseller without it.
DNS settings – It will be needed during changing the Name Server of the domain.
This setting needs to be changed to use CDN (Content Delivery Network) or to change the hosting company.
DNSSEC – The Domain Name System Security Extension (DNSSEC) is a set of protocols that create additional security layers in the Domain Name System (DNS).
Some registrars charge separately for providing this service.
Domain lock – This service protects against unwanted domain transfers.
As a result, hackers cannot easily steal domains. You can’t also transfer the domain while it’s on.
Auto-renewal – If the payment method is added, the domain will be renewed automatically at the specified time.
As a result, even if you forget to renew manually, there will be no possibility of losing the domain.
[The control panel may vary from registrar to registrar or reseller to reseller. Fraud resellers can provide false information for selling the domain.]
The best way to know about a registrar or a reseller is to search through various online forums.
So before choosing a registrar or a reseller, do a Google search and find out more about them.
Affordable Domain Name Registration Procedure
There are hundreds of popular and trusted domain registrars.
(See All Registrars List permitted by the ICANN.)
Among them, Nemsilo is very popular and trustworthy for providing low-cost domain services worldwide. Currently, they have over 2 million active domains.
Namesilo LLC is an American domain and hosting company. It was founded by Michael Goldfarb in 2010. Its headquarter is located in Arizona.
In this section, we’ll see the whole process of buying a domain in Nemsilo.
Step # 1: Find your domain name
Go to the Namesilo and search your domain until you get a suitable one is available.
Add it to your cart.
Go to the checkout page for payment.
Step # 2: Configure your domain settings
After going to the checkout page you’ll get some basic configuration.
Service Link – If you want to add your domain to a third-party service, you can choose from here.
For example, if you want to add the domain to Blogger, you can select it from here. Then the custom nameserver for Blogger will be auto-configured. (Optional – you can do it later)
NameServers – You can use the nameserver of your hosting company or CDN network here. (Optional – you can set it later)
Auto-Renew – You can set whether the domain will be renewed automatically in the next billing cycle. (Optional – you can set it later)
Privacy Setting – You can set whether the information used in the domain will be protected (discussed in the Privacy Protection section).
Recommended settings: “WHOIS Privacy” (free of charge!). (Optional – you can set it later)
Set all years to – You can set the number of years you want to register for (up to 10 years).
Have a Coupon or Promotion code? – You can get a maximum discount of $1 using the coupon or promotion code.
You can use the coupon code: BLOGGERZIA
Click on CONTINUE.
Step # 3: Create an user account
Open a user account with the required information. If you already have an account, log in.
Step # 4: Make your payment
Make a payment in your convenient way. If everything is okay, all domain purchase information will be sent by email.
[Transactional charges may be added on some payment methods]
- Select the niche or author domain as needed.
- Do not use the Exact Match Domain.
- The partial match domain works well for niche sites.
- Emphasize the domain issue when selecting the organization name.
- Choose names that are melodic, easy to pronounce and easy to spell.
- Try using a short name domain.
- Avoid using hyphens and numbers in the name.
- Don’t choose copyrighted and trademarked names.
- Don’t choose a name that sounds the same as another company’s name.
- Try to buy a dot com domain.
- Don’t buy old domains if you don’t need them very much.
- Get a better idea of the registrar or the reseller before registering the domain.
- Get a good idea of the regular price, privacy protection, email forwarding, control panel, etc.
This was a complete guide on domain name selection and registration. Hope this guide will help you as a beginner.
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