Email marketing is an effective way to reach your potential customers. It has become a popular form of marketing in recent years. When it comes to email marketing, there are a lot of services that provide email marketing tools. Some are free and some require a monthly subscription. There are also different types of email marketing services available.
To make things more difficult, the competition among these email marketing services is intense. This makes it difficult for you to find the best email marketing platform.
But, if you are looking for a reliable, feature-rich, all-in-one email marketing platform…Moosend could very well be the perfect solution for you! Here is why…
What Is Moosend?
Moosend is an all-in-one email marketing platform that allows you to create, send, schedule, track and analyze all your email campaigns from one place.
It is a cloud-based email marketing platform that lets you create and send highly personalized, responsive emails to your subscribers. You can use it to create beautiful, fully customizable email newsletters or even make it easy for your customers to buy from you by embedding your products into the body of your emails.
Plus, it has a built-in autoresponder feature that makes it dead simple to set up automated campaigns. It’s the easiest way to put all your customer data into action and start making profits today!
It also has a built-in A/B split testing feature that lets you test different headlines, offers, and copy to see which one performs best.
But that’s not all… Moosend also integrates with a wide variety of other apps and platforms… meaning… you can use it to create even more powerful and effective email campaigns.
Who Should Use Moosend?
Anyone who wants to use email marketing to promote their business. Whether you are an individual entrepreneur or a larger corporation, Moosend can help you to promote your business in a very effective way.
If you are looking for an all-in-one, easy-to-use, and cost-effective email marketing solution to create, send and manage beautiful, effective email campaigns, then Moosend is a great option.
It includes everything you need to get started including a drag-and-drop editor, templates, double opt-in, autoresponders, image hosting, mobile-optimized design, and more. It’s easy-to-use, yet powerful enough to power the email marketing efforts of medium-sized businesses and larger enterprises.
Moosend was designed from the ground up to make it easy and quick for anyone to create professional-looking, high-converting campaigns. Whether you are a seasoned pro or just starting out, Moosend has something for you.
Features: What To Expect From It?
A common mistake new users of a SaaS (Software as a Service) make is to look at the benefits, not the features. Don’t get me wrong, the benefits are great, but you must also understand the limitations of the product.
Here are some of the main features of the Moosend email marketing platform:
Free Account Included
Yes, you do get a free account with Moosend. This allows you to test drive the service without any risk. You will be able to send unlimited emails to up to 1000 subscribers.
The goal here is to give you enough time and space to evaluate the service and determine whether or not it’s right for you. You can upgrade to a paid account at any time if you find the service useful.
User-Friendly Dashboard
The dashboard is simple, and intuitive, and allows you to focus on running your business. You don’t have to worry about a lot of different things.
The dashboard is designed to help you with everything from campaigns to sending, scheduling, tracking, and reporting. It’s as if it had made the whole process easier for you.
Campaign Manager
A campaign is a collection of one or more email messages that you send to your subscribers. You can use campaigns for everything from simple one-time notifications about a new product or service to complex multi-step sales funnels.
When you create an email campaign using Moosend, you will get an extremely easy-to-use yet feature-rich interface that makes it super simple to customize your emails and create engaging campaigns.
RSS Campaign
RSS or Really Simple Syndication is a technology that allows you to create an XML file with your latest blog post or website update and have it delivered automatically to other websites and email messages whenever you post something new.
This is a powerful and relatively unknown traffic generation tactic. If you use it correctly, you can get massive amounts of traffic from tiny little sites.
A/B Split Testing
In a nutshell, A/B split testing is the process of randomly allocating your subscribers to receive either version A or B of an email, and then measuring which one performs best.
The most common use of A/B split testing is to measure the effectiveness of two different headlines in a single email.
For example, let’s say you are selling a report called “How To Make $1,000,000 In The Stock Market” and you want to test two headlines for that email:
Headline A: How To Make $1,000,000 In The Stock Market With A Simple 3 Process… Today!
Headline B: How To Make $1,000,000 In The Stock Market – Without Risk! Discover The Simple 3 Process That Made This Financial Guru Rich… And Then Apply It To Your Stock Portfolio!
If you run this test, you can measure which one gets more traffic and sales.
Subscription Forms
A subscription form is a tool used to capture information from your visitors. This can be done in many ways, such as by email, text message, or even on your website. The best way to get subscribers is by email, and that’s where Moosend shines.
With Moosend, you can create a beautiful, fully customizable subscription form. It’s easy to set up. Just add a small snippet of code to your website, and your visitors will be able to send you their contact details via email.
Landing Pages
A landing page is one of the best ways to get more conversions from a single email. Moosend lets you create up to 100% personalized landing pages.
When you create landing pages for your emails, you can boost conversions by up to 400%. These are pages that have a clear purpose and lead the user to take a certain action.
Landing pages are not one-size-fits-all. You can use them for lead generation, warm leads, upsells, and much more. The sky is the limit.
Email Subscriber Lists
Moosend lets you create mailing lists for your emails and newsletters. Create a list for your subscribers based on any segmentation criteria that you like. Each email can be sent to a specific list or to all of your lists.
For example, you can send an email about a new offer to a specific list, while sending a different offer to a different list. This way, you can avoid spam filters and deliver exactly what your audience wants.
Advanced Segmentation
Advanced segmentation allows you to target specific groups of people based on their interests.
For example, you can send a different kind of sales pitch to someone who is interested in golf, and a different kind of pitch to someone who is interested in hunting.
This lets you customize your email communication based on individual interests, which increases the chance of getting a positive response.
Marketing Automation
With the Moosend platform, you can create automated emails for a number of different activities such as sending a welcome message to your subscribers or sending out an email when a new customer signs up for your service.
You can also use it to send out a series of emails when certain events happen on your website or within your app.
For example, you can send an automated email when a new customer signs up for your service, when they create an account, or when they upgrade their plan.
It allows you to create dozens of types of automation including abandoned carts and anniversaries.
Tracking and Report
One of the most overlooked aspects of running an effective online marketing campaign is the need for proper tracking and reporting. Most people think that creating an email and sending it out is enough to make an impact, but that is not true.
You must know what happened with that email. Did it get opened? Did it get read? How many times? What links were clicked? And much more.
The answers to these questions will help you make informed decisions about your campaigns, which in turn will dramatically improve your results.
Moosend has built-in tracking for every account. This means you will always know what’s working and what’s not. You can also use this data to optimize your campaigns and improve your open and click-through rates.
Integrations
Moosend has integration with other platforms such as WordPress, Zapier, and Google Contacts. This means you can seamlessly integrate your email marketing platform with all these other tools and services.
For example, if you use MailChimp for your list management, and Salesforce for CRM (Customer Relationship Management). When a new subscriber signs up for your newsletter using MailChimp, that fact is automatically entered into Salesforce.
Then, when you send an email to that subscriber, it is automatically tagged with the CRM record of that subscriber in Salesforce.
This lets you know which emails resonate best with your subscribers. So you can personalize your future communications with them.
Unsubscribe Option
Another useful feature is the unsubscribe option. With this option, you will be able to let your subscribers opt out of receiving future emails from you.
This gives you the opportunity to recover your emails more quickly and easily, should any spam filters accidentally delete them.
Pricing: How Much Does Moosend Cost?
Email marketing services come in many shapes and sizes. Some offer only simple features and charge a low monthly fee. Others offer much more and charge a higher monthly fee.
In general, the more features you want, the more you will have to pay.
With Moosend, you get everything you need to create an outstanding email marketing campaign at no extra cost whatsoever.
The only thing you have to pay extra for is… the number of subscribers.
Moosend offers three plans:
- Free: You can send unlimited emails to up to 1000 subscribers. And interestingly, they won’t ask you for a credit card.
- Pro: Started from $8 per month (for 12 months) for up to 2000 subscribers. This plan supports up to 50K subscribers.
- Enterprise: If you need more than 50K, you can create a custom plan.
Mosend: Pros and Cons
Moosend has been around for over 10 years (established in 2011) and has a loyal customer base. It has its own advantages and drawbacks. Some of the advantages are:
- You can create a free account with just a few clicks.
- It offers unlimited emails in its free account.
- The platform is user-friendly and easy to navigate.
- It has everything you need to get started right out of the box.
- It offers a lot of different features that allow you to easily customize your emails and campaigns.
- They also provide great reporting tools to keep track of your campaign performance.
- You can create landing pages, collect subscribers, and even offer products and services to your audience.
- It allows A/B testing in its free account.
- They have a lot of pre-made templates.
- Their friendly and responsive support team is ready to assist you 24/7.
Now look at its some drawbacks:
- They only provide email support for their free plan.
- You cannot remove their logo from your email footer.
- They do not support landing pages for their free plan.
Final Thought: Should You Try Moosend?
I’m often asked this question by beginners considering using Moosend as an email marketing tool. As you can imagine, it’s not an easy decision to make.
The answer depends on your goals, budget, and the type of emails you send.
If you need an email marketing service that is simple to use but does the job, then Moosend could be the perfect solution for you.
There are many reasons to choose Moosend as your email marketing platform.
First, you can create unlimited emails. You can also easily import contacts from your Google Contacts or other email marketing platforms.
Second, you can create beautiful emails with various themes. It is also possible to customize the emails according to your preferences.
Third, you can create and send automated emails. This will save you time and energy. You don’t need to spend your time creating emails manually.
Fourth, you can create and send bulk emails to your subscribers.
And much more… You can check all of them simply by creating a free account.
