Closely Lifetime Deal Review: Automate Cold B2B Outreach

Category: Lifetime Deals

Closely is a B2B outreach automation tool that runs LinkedIn and email campaigns from one platform.

Sales teams and recruiters spend a lot of time sending connection requests, follow-up messages, and cold emails by hand. They switch between tools, lose track of replies, and have no clear view of what is working.

Closely runs as a cloud-based web app. It also includes a Chrome extension that lets users scrape leads directly from LinkedIn pages and export them into campaigns.

• Tool Type: B2B outreach automation tool.
• Best For: Sales managers, marketing agencies, and recruiters.
• Primary Purpose: Automate LinkedIn and email outreach campaigns for B2B lead generation.
• Deal Platform: AppSumo.
• Payment Model: One-time payment, lifetime access.
• Refund Policy: 60-day full refund available.

What Can It Do?

Closely covers several areas of outreach automation worth knowing:

• LinkedIn campaign automation: Sends connection requests, follow-up messages, and sequences automatically using your LinkedIn account.
• Email campaign automation: Connects to Gmail or Outlook and runs personalized cold email sequences with custom schedules and subject lines.
• Multi-channel sequences: Lets you blend LinkedIn and email actions inside a single campaign workflow.
• Lead Finder: Searches a large B2B contact database using filters like location, job title, and company to build targeted lead lists.
• Email validator: Checks and cleans your email lists to remove invalid addresses before sending.
• Campaign analytics: Tracks performance across more than 20 metrics, with charts and exportable reports.
• CRM integrations: Connects with tools like GoHighLevel, HubSpot, Pipedrive, and Salesforce to sync leads and conversations.
• Chrome extension: Scrapes contacts from LinkedIn searches, groups, posts, and recruiter pages for direct import into campaigns.

How Does It Work?

Closely follows a clear sequence from finding leads to running campaigns:

• Step 1 – Find your leads: Use the Lead Finder tab to search the contact database with filters, or use the Chrome extension to scrape leads from LinkedIn searches, groups, or posts.
• Step 2 – Clean your list: Run the email validator to remove invalid addresses and protect your sender reputation before launching.
• Step 3 – Build your campaign: Create a multi-channel sequence by combining LinkedIn actions and email steps in the workflow editor, adding personalization variables and time delays.
• Step 4 – Connect your accounts: Link your LinkedIn seat and your Gmail or Outlook account to the campaign.
• Step 5 – Launch and monitor: Start the campaign and track replies, engagement, and performance through the analytics dashboard.

Once the campaign runs, replies land in a unified inbox where you can manage conversations across both channels without switching tools.

Key Benefits

Closely offers a few outcomes that matter to people running B2B outreach:

• One place for everything: You manage LinkedIn and email campaigns from a single dashboard instead of juggling separate tools.
• Less manual work: Connection requests, follow-ups, and email sequences run on their own after setup.
• Targeted lead lists fast: You can build a focused prospect list from a large contact database without leaving the platform.
• Cleaner data before sending: The email validator removes bad addresses before a campaign goes out, which protects your sender reputation.
• Visibility into what works: More than 20 campaign metrics and exportable reports show you where engagement is happening.
• CRM sync without extra steps: Leads and conversations push directly into your CRM from LinkedIn with one click.

Who Uses It and How?

A few different types of users rely on this tool:

Sales managers

Sales managers spend hours each week manually sending LinkedIn connection requests and cold emails to new prospects. Keeping track of follow-ups across both channels without a system leads to missed contacts and inconsistent outreach.

They use Closely to build multi-channel sequences that handle LinkedIn and email steps in one campaign. Personalization variables keep messages from sounding generic.

Response rates become easier to track, and the team spends more time on actual conversations instead of manual sending.

Marketing agencies

Agencies running outreach for multiple clients need to manage campaigns across different accounts without mixing up leads or data. Setting up separate tools for each client adds time and cost.

Closely lets agency teams assign LinkedIn accounts to seats, manage campaigns from one dashboard, and push leads into a connected CRM. White labeling is available for agencies that stack enough codes.

Client reporting becomes simpler with exportable campaign reports, and the team avoids switching between platforms mid-workflow.

Recruiters

Recruiters often search LinkedIn manually for candidates, then send individual connection requests and follow-up messages one by one. This process does not scale when filling multiple roles at the same time.

They use Closely to scrape candidate profiles from LinkedIn searches or recruiter pages and load them into automated sequences. The Chrome extension handles the export directly from LinkedIn.

Outreach volume goes up without adding hours to the day, and replies come into one inbox for easy follow-up.

Who Should Use Closely?

Closely fits a specific type of user well:

• Sales managers: They run regular B2B prospecting and need LinkedIn and email outreach to work together in one place without manual effort.
• Marketing agencies: They manage outreach campaigns for multiple clients and need a platform that handles different accounts, CRM syncing, and exportable reporting.
• Recruiters: They source candidates from LinkedIn at scale and need automated sequences that handle connection requests and follow-ups without manual sending.

Who Should Skip Closely?

Closely is not the right fit for every situation:

• Users who need AI-powered features included: AI Sales Agents and Lead Enrichment are not part of the lifetime deal and require a separate paid subscription.
• Teams using non-Gmail or non-Outlook email: Closely only supports Gmail and Outlook for email campaigns, so other email providers will not work.
• Users who need automated LinkedIn InMails: This feature is not available yet and has no confirmed release date.
• Agencies with complex client account setups: Some users have reported difficulty connecting client M365 and Outlook accounts, which may affect agency workflows.

How Is It Different?

Closely stands apart from other tools in its category in a few ways:

LinkedIn and email in one sequence

Most outreach tools handle either LinkedIn automation or email campaigns, but not both in the same workflow. Users end up running two separate tools and manually coordinating timing between them.

Closely lets you mix LinkedIn actions and email steps inside a single campaign sequence. This means one setup covers both channels without switching platforms.

Built-in lead database with email validation

Most LinkedIn automation tools require you to bring your own lead list from an outside source. Finding contacts and verifying emails means paying for and managing additional tools.

Closely includes a searchable B2B contact database and an email validator inside the same platform. You can find leads, clean the list, and launch a campaign without leaving the tool.

White label option for agencies

Most outreach tools at this price point do not offer white labeling. Agencies that want to present a branded platform to clients usually need to pay for enterprise tiers.

Closely unlocks a white label option for users who stack a higher number of codes. This gives agencies a branded outreach platform without a separate enterprise contract.

Pricing and Deal Information

Closely is available on AppSumo as a lifetime deal:

• One-time payment (no recurring monthly fees).
• Multiple plan options based on the number of codes stacked.
• 60-day no-questions-asked refund.
• AppSumo Select (quality-verified + 1-year refund protection).

Pricing and availability may change. Check the current deal with the button below.

Things to Know Before Buying

Closely has a few setup requirements and limits worth checking before you buy:

• LinkedIn seats and email seats are not included in the entry-level code; you need to stack multiple codes to unlock them.
• Email sending is subject to Gmail and Outlook daily limits, which apply per connected email account.
• AI-powered features like Sales Agents and Lead Enrichment require a separate paid subscription and are not part of the lifetime deal.
• Only Gmail and Outlook are supported for email campaigns; other email providers are not compatible.

What Works Well

Closely does several things well based on confirmed features and user feedback:

• Multi-channel campaign builder: Blending LinkedIn and email steps in one sequence is a genuine differentiator that saves time and reduces tool switching.
• LinkedIn automation reliability: Connection requests, follow-ups, and sequences run consistently without triggering LinkedIn account issues, thanks to dedicated proxies and human-like behavior settings.
• Built-in lead database: The searchable contact database with filters for location, job title, and company lets you build targeted lists without a separate prospecting tool.
• Email validator: Cleaning your list before sending is built into the platform, which protects sender reputation without an extra step or tool.
• CRM integrations: Two-way syncing with GoHighLevel, HubSpot, Pipedrive, and Salesforce keeps lead data and conversations current across your stack.
• White label for agencies: Agencies that stack enough codes get a branded platform, which is rare at this price point.

What Could Be Better

Closely has some real gaps that are worth knowing before you decide:

• AI features not included in the deal: Sales Agents and Lead Enrichment are the most-requested features, but they sit behind a separate paid subscription and are not part of the lifetime access.
• Email provider limitations: Only Gmail and Outlook are supported. Teams using other email providers have no path to connect their accounts.
• No automated InMails: LinkedIn InMail automation is on the roadmap but not yet available, which limits outreach options for users who rely on InMails.
• Reporting depth for email: Email campaign analytics are less detailed than LinkedIn analytics. Tracking which specific links or emails drove clicks is not currently possible.
• Data quality varies: Some users have reported that the B2B contact database contains outdated records, and phone number coverage is not consistent across all contacts.

Is It Worth It?

Closely is built for sales teams and agencies that run regular B2B outreach and want LinkedIn and email campaigns to work together in one place. The core problem it solves is real: managing two separate tools, syncing lead lists manually, and losing track of follow-ups costs time every week.

The users who get the most from this tool are sales managers and recruiters who send outreach at volume. Running automated sequences across both LinkedIn and email from one dashboard is the main reason to buy.

If you need AI-powered features included in the deal, or if your team uses an email provider other than Gmail or Outlook, this tool will not cover your full workflow. Those are real gaps, not minor ones.

FAQs

You probably have a few specific questions before deciding.